Dr Agnieszka Kołodziej winner of MINIATURA 7
Dr Agnieszka Kołodziej is an assistant professor at the Institute of Slavic Studies and head of the International Laboratory of Slavic Onomastics at the University of Wrocław. Her research interests focus on onomastics, with particular emphasis on zoonomastics, anthroponomastics and chrematonomastics of Western and Southern Slavic languages, confrontational linguistics, phraseology, and language policy issues. Dr Agnieszka Kołodziej’s project, entitled Nazwy herbat i herbaciarni: perspektywa językowo-wizualna (na materiale języka czeskiego i polskiego) [Names of teas and teahouses: a linguistic and visual perspective (on the material of Czech and Polish)] has just received funding under the Miniatura 7 competition of the National Science Centre.
The NCN-awarded project of our scientist is part of the broad topic of chrematonymy, more specifically marketing chrematonymy. The subject of the exploration undertaken within the framework of this project are the names of Czech and Polish teahouses and tea shops located in Prague and Wrocław. In connection with the turn to objects that has been visible in the humanities and social sciences for several decades, to which Marek Krajewski, Bjørnar Olsen, Jean Baudrillard, Deyan Sudjic, Janusz Baranski, among others, have devoted much attention in their studies, the motivational-semantic and structural analyses of onimic material have been extended primarily to the design context, which will allow us to look at the analyzed matter also in cultural, sociolinguistic, communicative, marketing aspects.
The research material, which forms the basis of the exploration, will be obtained by several methods: field, survey and interview methods. The conducted research will outline the latest trends present in the naming of teas and tea houses of the selected area, indicate the factors determining them, allow to describe and evaluate the visual side of the carriers of the analyzed onyms, as well as their usefulness and public perception.
